Welcome to an executive summary about on-demand customer relationship management, or CRM.

This site pulls together some of the best information we've found on the web for those who need a quick overview on the topic of whether or not to invest in on-demand CRM. We're researchers who are investigating this question for our companies.

On-demand CRM has gained considerable momentum in recent years. It offers compelling benefits. It gives you the advantages of CRM without the challenges of having to develop and host your own CRM software.

But on-demand CRM is not right for every company. What are the benefits and drawbacks of having a vendor host your CRM system? We've made this a good place to explore them.

What is On-Demand CRM?

Imagine one single, unified picture of all customer transactions with your organization, available to all your authorized staff members. This picture would include data from every touchpoint your customers have with your organization, including call centers, websites, email...

What is On Demand CRM?

Benefits of On-Demand CRM

Can you answer the following questions? Where's your best opening for growth right now? Where is your biggest risk for loss right now? Which customer segments are profitable and unprofitable, and why? An on-demand CRM system can help you answer these questions, and others, in real time.

Web Based CRM Benefits

CRM Vendors

Explore the offerings of some of the most prominent vendors of on-demand CRM. Find the ones who specialize in your industry.

On Demand CRM Vendors

CRM Case Studies

What are the best practices you can draw from? What different ways have organizations benefited from on-demand CRM?

On Demand CRM Case Studies

Online Resources

Benefit from those who have gone before you. Tap some of the best magazine articles, white papers, forums and websites on how to take advantage of on-demand CRM.

CRM Resources

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