What is on-demand CRM?

Imagine one single, unified picture of all customer transactions with your organization, available to all your authorized staff members. This picture would include data from every touchpoint your customers have with your organization, including call centers, websites, email, and contact with salespeople, support staff, dealers and partners.

Having this unified picture means your employees are empowered as they deal with your customers. Meanwhile your customers are more likely to feel well understood and well treated, increasing their sales and loyalty. Marketing executives can use the system's real-time, customizable analytic reports to spot opportunities. They can close more deals more often. Management can make smarter decisions faster, and target the right prospects at the right time. It's also easier to spot problems earlier and prevent them.

The technology that delivers this unified picture to your organization is called CRM (Customer Relationship Management). It allows your organization to maximize the value of every customer interaction.

What's the most profitable way for your organization to get CRM's advantages? You can build a system or buy a system, and have it on your premises. You can also rent access to a CRM system hosted by a vendor.

This latter choice is called "on-demand CRM" or "hosted CRM." On-demand CRM Software means your employees access the web-based CRM system through their browsers. You rent the service, usually paying a set amount per person per month. With on-demand CRM, your organization hits the ground running. You get a fully developed system, rather than having to manage a long development effort. Also, with an on-demand CRM system there's no need to maintain expensive in-house data centers. When it's time for upgrades, you don't have to manage their roll-out. It's done for you.

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