Netsuite CRM | CRM Case Studies

Netsuite CRM: Filice Insurance automates sales, reporting and back end processing for big savings

Filice Insurance, a rapidly growing Northern California service firm, was working overtime to reach out to new customers. Unfortunately, the sales team found itself contacting the same prospective client more than once in their quest to sign up new business. Incidents like this were becoming a serious perception issue.

A chief problem was that there was no overarching customer relationship management and sales force automation system. Some employees used ACT!'s contact management applications, while others relied on home grown or even paper-based systems.

In addition, the lack of a central system meant Felice's high-salaried brokers had to manually determine commissions. Because of a complicated commission structure, brokers spend up to 5 hours collecting and aggregating key data to run one critical report.

Solution: NetSuite
NetSuite's on-demand CRM solution offered the centralized management that Filice was looking for. It also included a commissions module with strong functionality, which was a major selling point.

Benefits:
A Filice executive estimates that $500,000 in increased sales is directly attributable to NetSuite's centralized sales management efficiencies.

An important commission report can now be generated in 25 seconds instead of the 5 hours it once took to compile. Because broker time is so valuable, there's an estimated savings of $100,000 a year.

An intuitive interface and short training time means the company saves another $25,000 to $50,000 a year on training and ongoing maintenance costs. See more.

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